In the 17th and 18th centuries, Italian master instrument makers developed and virtually perfected what we regard today as the modern string instruments. The name, Cello, embodies the spirit and concept of our products. Matthew James is dedicated to furthering the art of music reproduction by designing and building equipment of only the very highest quality in limited quantities by hand. Although we are developing and utilizing new technology, Matthew James is really continuing a very old, traditional approach used by artisans for hundreds of years.

Cello products are designed and built by a community of individual artisans and small companies, organized by Matthew James, and committed to exploring the furthest limits in performance and quality. Because of this attitude, Cello does not follow the style - Cello sets the standard.

The justification for a great music system is the same as for a great instrument: it makes possible a musical experience that cannot be duplicated by lesser means.